To ensure an economically viable and sustainable kiwi industry via coordinated joint actions as agreed from time to time
To establish uniform grading regulations for kiwifruit produced in South Africa.
To look at ways of promoting sales and consumption of kiwis in local and export markets.
To facilitate relevant research in the kiwi industry.
To liaise with the Department of Agriculture, Forestry and Fisheries, other government departments and industry stakeholders.
To collect, collate and share relevant industry information with stakeholders.